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avatar for Stephen Springfield- Senior Director, Marketing Strategy & Analytics, PepsiCo/Frito-Lay

Stephen Springfield- Senior Director, Marketing Strategy & Analytics, PepsiCo/Frito-Lay

With 20+ years of experience & a career spanning Music Retailing, Foodservice & CPG roles at both Coca-Cola & PepsiCo, Stephen Springfield has worked as a strategist & consultant for some of the world’s largest brands.

Combining his experience with academic training in social & behavioral sciences, Stephen has established particular expertise in building economic value via consumer-brand relationships - inspiring him to create an innovative & more intrinsically “human” approach to brand development now used across PepsiCo globally & featured in the new Taylor-Francis book: Consumer Brand Relationships: Theory & Practice.