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avatar for Tara Wislocki- Director of Marketing, Healthworks Fitness Centers

Tara Wislocki- Director of Marketing, Healthworks Fitness Centers

Tara Wislocki currently serves as Director of Marketing at Healthworks, whose mission to be the leader in women’s health and wellness. In this role, Tara leads the development and execution of creative brand building strategies that position Healthworks for successful growth and expansion. She manages and enhances Healthworks brand across all channels by ensuring there is a consistent voice throughout all communications, design, and messaging. 

Tara’s success at Healthworks has been supported by her 10 years of experience in both fitness and marketing related fields.   Tara graduated from the University of Connecticut with a Bachelor of Science degree in Kinesiology. After graduating she started her fitness career as a personal trainer. Tara joined the International Health, Racquet & Sportsclub Association (IHRSA). At IHRSA she was responsible for creating, managing and marketing health programs and formed health promotion partnerships with The Arthritis Foundation, AARP and MDA.

In 2007, Tara took an opportunity to lead the marketing efforts for Macworld, the largest Apple technologies event in the U.S. She was responsible for the creation, management and execution of all
marketing strategies that promoted this annual event and helped IDG World Expo win several
IAEE and CEBA awards.