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FutureM

8:45am

FutureM/IMS Shared Keynote - Do or Die: Why CEO’s are Terrified of New Digital Technology and What to do About it Hynes Convention Center

10:30am

To Survive You Must Bake Social Directly into Your Product Hynes Convention Center Advertising That Learns™ Enables Higher Education Hynes Convention Center The Future of Video Marketing is Here, and It Looks Like Choice Hynes Convention Center The Store of the Future Hynes Convention Center Dunkin’s Startup Turbo Shot Hynes Convention Center

12:00pm

Making the Case for Marketing at Harvard Business School Hynes Convention Center

2:00pm

Future Simple Hynes Convention Center

3:30pm

The Marketing Hub: We Can Be the Madison Avenue of Marketing Hynes Convention Center Geo-Location: Where Are We Going? Hynes Convention Center

5:30pm

The End of Market Research As We Know It? MRX Futures Hynes Convention Center

10:30am

Consumer Behavior Will Change Marketing Forever Hynes Convention Center Smarter Marketing on a Smarter Planet: Are You Ready? Hynes Convention Center The Future of Mobile Rich Media and Location Targeting Hynes Convention Center

1:30pm

Social: Metrics That Will Matter Hynes Convention Center Attracting A Million Members In A Flash: Joss & Main and Content Commerce Hynes Convention Center

3:00pm

Social Business and Beyond Hynes Convention Center Breakthrough Ideas in a Digital World Hynes Convention Center

4:30pm

You Don't Know SH*T about your Customers Hynes Convention Center Be a Big Data Voodoo Daddy (or Mama) Hynes Convention Center Storytelling for Businesses Hynes Convention Center How can Happiness Moments Change the World of Mobile Marketing? Hynes Convention Center

6:00pm

The Future of Marketing is On-Demand: Insights on the Next Generation Hynes Convention Center Entertainment Without an Entertainment Industry? Hynes Convention Center

8:00am

Staying Ahead of Consumers in the Biggest Market - Asia! Microsoft's New England Research and Development Center

9:00am

20/20: Augmenting Reality for Ultimate UX Fidelity's Center for Applied Technology 20/20: Content Curation- How to Engage Prospects in 2020 Fidelity's Center for Applied Technology 20/20: How Lady Gaga is Defining the Future of Marketing Fidelity's Center for Applied Technology 20/20: Immune to Social Media Fidelity's Center for Applied Technology 20/20: Marketing Makeover for Unsexy Industries Fidelity's Center for Applied Technology 20/20: Neuromarketing: Fact and Fiction Fidelity's Center for Applied Technology 20/20: New Brands in a New Century Fidelity's Center for Applied Technology 20/20: Organic Influencers Fidelity's Center for Applied Technology 20/20: See the Future of Marketing Through Google Glass Fidelity's Center for Applied Technology 20/20: WTF is Social CRM? The Secrets Revealed Fidelity's Center for Applied Technology

9:30am

Can Neuroscience Make Advertising and Marketing More Effective? Microsoft's New England Research and Development Center

11:00am

Building Brands and Driving Engagement with Video Communications Microsoft's New England Research and Development Center Using Decision Science & the Psychology of Persuasion to Drive Action Microsoft's New England Research and Development Center YouTube Nation: Business Video Will Need Marketing More Than Special Effects Microsoft's New England Research and Development Center

2:00pm

Driving Social Business Results At Scale Fidelity's Center for Applied Technology An Open Source Approach to Agile Marketing Microsoft's New England Research and Development Center

2:30pm

Social Without Borders: Succeeding in a Global Social Media Landscape Microsoft's New England Research and Development Center Audiences Everywhere: The Evolution Of The Social Web Microsoft's New England Research and Development Center

4:00pm

The Secret Sauce to Manageable Personalization: Small Steps, Big Impacts Fidelity's Center for Applied Technology

9:00am

The Converged Media Imperative: Why Marketers Must Combine Paid, Owned & Earned Microsoft's New England Research and Development Center