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309 - Floor 3
310 - Floor 3
311 - Floor 3
312 - Floor 3
313 - Floor 3
Abigail Adams & Crispus Attucks - Floor 1
Auditorium - Floor 14
Ballroom A & B - Floor 3
Ballroom C - Floor 3
Horace Mann - Floor 1
The Commons - Floor 11
Thinkspace - Floor 1
Thomas Paul and Deborah Sampson - Floor 1
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Tuesday
, October 23
10:30am EDT
Advertising That Learns™ Enables Higher Education
Hynes Convention Center
The Future of Video Marketing is Here, and It Looks Like Choice
Hynes Convention Center
12:00pm EDT
The Consumer Is Speaking, Why Are We Still Trying to Interrupt?
Hynes Convention Center
2:00pm EDT
The Channel-less Consumer: Identifying Attribution within Digital
Hynes Convention Center
Wednesday
, October 24
10:30am EDT
The Future of Mobile Rich Media and Location Targeting
Hynes Convention Center
1:30pm EDT
The Future State of Mobile Audience: Scale, Targeting and Tracking
Hynes Convention Center
3:00pm EDT
Video Consumption in the Digital Age – Trends & Effects of Mobile, Tablet, P.C. usage on Video Advertising ROI
Hynes Convention Center
4:30pm EDT
Consumer Retention in Mobile Apps
Hynes Convention Center
Thursday
, October 25
11:00am EDT
YouTube Nation: Business Video Will Need Marketing More Than Special Effects
Microsoft's New England Research and Development Center
12:30pm EDT
The Next Generation of Rich Media
Microsoft's New England Research and Development Center
2:30pm EDT
Audiences Everywhere: The Evolution Of The Social Web
Microsoft's New England Research and Development Center
Friday
, October 26
9:00am EDT
The Converged Media Imperative: Why Marketers Must Combine Paid, Owned & Earned
Microsoft's New England Research and Development Center
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FutureM
Oct 22
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26, 2012
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, October 25
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, October 26
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Boston, MA
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Back Bay Social Club
Fidelity's Center for Applied Technology
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Microsoft's New England Research and Development Center
Space 57 at Revere Hotel
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Room
309 - Floor 3
310 - Floor 3
311 - Floor 3
312 - Floor 3
313 - Floor 3
Abigail Adams & Crispus Attucks - Floor 1
Auditorium - Floor 14
Ballroom A & B - Floor 3
Ballroom C - Floor 3
Horace Mann - Floor 1
The Commons - Floor 11
Thinkspace - Floor 1
Thomas Paul and Deborah Sampson - Floor 1
Event Format
Debate
Demo & Discussion
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Game Show
Keynote
Panel
Party
Presentation
Presentation + Demo
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Monday
, October 22
Tuesday
, October 23
Wednesday
, October 24
Thursday
, October 25
Friday
, October 26
Venue
Back Bay Social Club
Fidelity's Center for Applied Technology
Firebrand Saints
Hynes Convention Center
Lir
Microsoft's New England Research and Development Center
Space 57 at Revere Hotel
WorkBar
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Marketing
Media & Advertising
Mobile & Commerce
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Room
309 - Floor 3
310 - Floor 3
311 - Floor 3
312 - Floor 3
313 - Floor 3
Abigail Adams & Crispus Attucks - Floor 1
Auditorium - Floor 14
Ballroom A & B - Floor 3
Ballroom C - Floor 3
Horace Mann - Floor 1
The Commons - Floor 11
Thinkspace - Floor 1
Thomas Paul and Deborah Sampson - Floor 1
Event Format
Debate
Demo & Discussion
Demo Night
Game Show
Keynote
Panel
Party
Presentation
Presentation + Demo
Presentation + Workshop
Research Findings
Roundtable Discussion
Unconference
Workshop